Reframing the Role: HR as the Business Partner and its Evolution

60 min. Aired Thursday October 14th | 10am PT / 12pm CT

Approved for 1.0 certification hour through HRCI/SHRM by 11/30/21

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Reframing the Role: HR as the Business Partner and its Evolution

Reframing the Role: HR as the Business Partner and its Evolution

Why does everyone hate HR? The HR that we see in the media (think Toby from “The Office” or Carol from “Mythic Quest”) is unfortunately how many people still view HR. Sometimes, because that’s how we practice HR. Still.

HR has evolved. But are you evolving along with it? Do you practice “traditional HR” or “modern HR?” And what does that mean?

During this webinar, we’ll look at the history and evolution of human resources, from the early days of personnel, to the modern People departments of today. And we’ll dive deep into what it looks like to be a true modern HR practitioner. HR is no longer a service function. HR is a business function that serves a critical need to help align people strategy and business strategy, and to architect the processes and programs that help people succeed.

We’ll also discuss the impact of COVID on HR, and what impact HR may have on the future of work.

What you will learn

  • Why HR should always report to the CEO
  • How to reframe your own view of HR
  • How to help shift the mindset of others to embrace modern HR
  • How developing a growth mindset is necessary to practice modern HR
  • The critical importance of relationships and networking
  • How COVID changed the world of work forever

About the Speaker - Tracie Sponenberg

Tracie Headshot

Tracie Sponenberg is Chief People Officer of The Granite Group, based in Concord, NH. An award-winning, third-generation family-owned business, The Granite Group has a proud tradition in the plumbing and heating wholesale supply business dating back to the turn of the last century. Tracie is responsible for leading all People functions throughout the company, with over 50 locations, and nearly 700 team members throughout New England.

While Tracie used to describe herself as “working in HR,” she now describes herself as a “Business leader specializing in People” - a change that came after her transformation from paper-first to people-first leader, and after embracing the importance of learning about the business, technology, the critical nature of relationships, the importance of a growth mindset, speaking up, and learning to always put people before profits.

With expertise in people development and engagement, strategic business planning, technology selection and deployment, wellness, employment branding, culture development and turnaround, leadership, team organizational and strategy development, Tracie has gained broad experience across a wide range of industries in her more than 25 years in human resources, with much of her career focused on working with CEOs to develop people strategies to help change and enhance the culture, and help the organizations -and their people - grow. She began her career in HR while in college, interning with a global public transportation company, and advanced through the organization over the next five years. Tracie found her business home in medium sized private companies, where she could have the most impact on the organization. She has led the HR function at an award-winning multi-state professional services firm; a Pulitzer-prize winning newspaper and publishing company, and a national wellness distribution and technology company.

Tracie has a Bachelor’s degree in Psychology from The College of The Holy Cross, and a Master’s Degree in Human Resources from Framingham State University. She is SPHR and SHRM-SCP certified; was the recipient of the 2019 GSHRC Ry Perry HR Hero Award; was named one of the 2020 “35 Employer Branding Experts” by Eightfold.ai; was named to the 2020 Most Inclusive Influencer List; and was recently named by PeopleHum as one of the Top 100 Global Thought Leaders, and one of the top 50 Global HR Professionals by The OnCon Icon Awards.

Tracie has spoken on HR, leadership, technology and business issues across the country (and now she speaks virtually around the world.) She is a co-founder of DisruptHR NH and HR Rebooted, a founding member of Chief Boston and CPOHQ and an Expert Council Member for Select Software Reviews. Her articles have appeared in CIO Review Magazine and HR Tech Outlook, and she has been a guest on numerous HR podcasts and interview series. Her HR expertise has been featured on NPR, and in publications including USA Today, US News and World Report, Employee Benefits News, Chicago Sun-Times and The Wall Street Journal. She is on the board of her local food co-op; The Harvard Pilgrim Foundation; the advisory board of the Framingham State University Master's in HRM program and the advisory board of Families in Transition/New Horizons.

A bookworm and introvert who never spoke in class until college, in recent years Tracie started getting comfortable with being uncomfortable. Though she now realizes she won’t die speaking in public, to the media, or on camera, she still hates parties and crowds - but loves espresso and movies. When we are not in a pandemic, she loves traveling, Disney World, visiting local coffee shops and very slowly running 5Ks with her husband. Now you can find her hanging at home with her family, cooking, reading, hiking in her backyard and watching a ton of Netflix.

Important About Accreditation

TThis webinar has been submitted by HRCI/SHRM for 1 (one) general RCH credit until 11/30/2021. You must watch the entire one-hour recording session per HRCI and SHRM rules and regulations to qualify for credit. If approved, you will be sent an email containing program codes within 30 days of the date of presentation.

The presentation must be viewed in one sitting (the presentation may be paused, but if the browser window closes, you will be required to re-register and watch again from the beginning).

The email address on both the registration and viewing pages must match exactly to qualify for credit. Only business domain email addresses are accepted.

If the presentation is viewed in a group setting, only the name and email address of the registered viewer will receive the certificate of credit.

Please Note: Our webinar platform monitors attendees "time on the system" and if you attend for less than one hour and you will not be issued program codes.

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